Weniger als 1% Online-Käufe kommen durch Social Media zustande

Forty-eight percent of consumers reported that social media posts are a great way to discover new products, brands, trends, or retailers, but less than 1% of transactions could be traced back to trackable social links.

Da wurden mal wieder Äpfel mit Birnen verglichen.

via Forrester Research : Marketing : Less Than 1% Of Online Purchases Come From Social Channels.